Ensō • Poncho

(GMT-3) ARG

Ensō

A brand specialized in tattooed skin care.

Ensō is a brand specialized in tattooed skin care, focusing on skin regeneration and protection after the tattooing process. Its product line, consisting of creams and soaps, is formulated with a carefully selected blend of vitamins and natural extracts, providing hydration, relief, and restoration to keep tattoos in optimal condition.

For the development of its visual identity, we drew inspiration from the wabi-sabi philosophy, which finds beauty in imperfection and simplicity.

We designed a minimalist and organic visual system, featuring subtle forms and a stripped-down aesthetic that conveys authenticity and naturalness. The color palette, typography, and graphic elements were carefully chosen to evoke a sense of harmony and care, reflecting the brand’s values and its deep connection with nature.

Ensō es una marca especializada en el cuidado de la piel tatuada, con un enfoque en la regeneración y protección de la piel después del proceso de tatuado. Su línea de productos, compuesta por cremas y jabones, está formulada con una cuidadosa selección de vitaminas y extractos naturales, brindando hidratación, alivio y restauración para mantener los tatuajes en óptimas condiciones.

Para el desarrollo de su identidad visual, nos inspiramos en la filosofía wabi-sabi, que encuentra belleza en la imperfección y la simplicidad. Diseñamos un sistema visual minimalista y orgánico, con formas sutiles y una estética despojada que transmite autenticidad y naturalidad. La paleta de colores, la tipografía y los elementos gráficos fueron seleccionados para evocar una sensación de armonía y cuidado, reflejando los valores de la marca y su conexión con la naturaleza.

Client: Ensō

Sector: Consumer Brands
Country: Argentina
Discipline: Brand Identity, Packaging, Illustration
Creative Direction: Poncho
Design: Carolina Angarola & Nicolás González Irigoin
Illustration: Carolina Angarola

Billboard design for Enso Tattoo skin care.

Project distinguished with the Argentine Good Design Hallmark, in the category of Strategic Communication and Identity Design.

The Argentine Good Design Hallmark is an official distinction awarded by the Ministry of Industry and Productive Development of the National Ministry of Economy to products of the national industry that stand out for their innovation, commitment to local production, market positioning, and quality of design.

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