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Eleven Creative

Brand identity for audiovisual production company
Consumer Brands
Brand Identity
Packaging
Illustration
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Eleven Creative is an audiovisual production company that develops advertising and animations for the Argentine and international market.

We were called upon to reformulate their graphic identity and visual communication system to achieve a new positioning in the market.

The strategy for development was based on creating a typographic brand, with signs specifically designed for the system with the objective of renewing their image and providing a particular imprint. A brand designed to be used in a competitive field where the audience has certain design knowledge and appreciation, positioning the production company in front of new and potential clients.

Eleven Creative es una productora audiovisual que desarrolla publicidades y animaciones para el mercado nacional e internacional. Fuimos convocados para reformular su identidad gráfica y sistema de comunicación visual para lograr un nuevo posicionamiento en el mercado.

La estrategia para el desarrollo se basó en generar una marca tipográfica, con signos diseñados específicamente para el sistema bajo el objetivo de renovar su imagen y brindar una impronta particular. Una marca pensada para ser utilizada en un rubro competitivo cuyo público posee ciertos conocimientos y valoración del diseño, posicionando a la productora frente a nuevos y posibles clientes.


Client: Eleven Creative
Sector: Consumer Brands
Country: Argentina
Discipline: Brand Identity, Illustration, Web Design
Art Direction: Carolina Angarola
Design: Carolina Angarola & Nicolás González Irigoin
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Project distinguished with the Argentine Good Design Hallmark, in the category of Strategic Communication and Identity Design.

The Argentine Good Design Hallmark is an official distinction awarded by the Ministry of Industry and Productive Development of the National Ministry of Economy to products of the national industry that stand out for their innovation, commitment to local production, market positioning, and quality of design.

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