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Reino

Flexible identity for boutique animation studio

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Reino Buenos Aires is a boutique studio specializing in 2D and 3D animation. Since 2008, they have been working on developing projects for advertising campaigns and animations for local and international brands.

They called on us to redesign their identity and communication pieces.

Our proposal consisted of creating an identity with a flexible system, composed of icons created specifically for the project, and inspired by pixel art. We took classic elements of the 8-bit tradition along with other elements related to the studio to create our own graphic language.


Reino Buenos Aires es un estudio boutique especializado en animación 2D y 3D. Desde el 2008 trabajan desarrollando proyectos para campañas publicitarias y animaciones para marcas locales e internacionales.

Nos convocaron para rediseñar su identidad y piezas de comunicación. Nuestra propuesta consistió en generar una identidad con un sistema flexible, compuesta de íconos creados para el proyecto, e inspirados en el pixel art. Tomamos elementos clásicos de la tradición 8 bit junto a otros elementos relacionados al estudio para crear un lenguaje gráfico propio.

reinobuenosaires.com

Client: Reino
Sector: Consumer Brands
Country: Argentina
Discipline: Brand Identity, Illustration
Art Direction: Carolina Angarola
Design: Carolina Angarola & Nicolás González Irigoin
1_Reino_Main_2x
2_Reino_Logo_2x
3_Reino_Cards_2x
Reino_JuxtaposeJS_CoronaA Reino_JuxtaposeJS_GridA
5_Reino_ColorsB_2x
6_Reino_TelaB_2x
8_Reino_3ambar_2x
9_Reino_Tela_2x
11_Reino_Phones_2x
12_Reino_PhonesStorys_2x
13_Reino_ModuloA_2x
14_Reino_Poster_2x
15_Reino_Tote_2x
16_Reino_Remera_2x
17_Reino_Tickets_2x

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