Poncho | Design studio

(GMT-3) ARG

Poncho is a design studio founded in 2016

We believe in design as a tool that builds, transforms, and enhances people’s lives.

Driven by

imagination, craft, and culture. We surround ourselves with people, brands, and ideas that help us shape the graphic worlds we envision. We work collaboratively with our clients, understanding their pace with care and respect for every stage of the process. We believe in functionality and beauty — in curiosity, and in the intuition that comes from experience and knowledge.

Our Work

Includes brand strategy and positioning, brand design and redesign, visual identities, packaging, digital experiences, campaigns, and motion graphics.

Based

in Buenos Aires, Argentina. We collaborate on local projects and with clients across different parts of the world.

WE are

a team of designers with diverse experience, backgrounds, and influences. We also collaborate with specialists who expand our creative possibilities — architects, illustrators, copywriters, photographers, developers, art directors, among others.

We create solid brands designed to perform in the real world.

Responsive web design and code for Grupo Avenew, a real estate developer. Diseño y programación web responsive para Grupo Avenew, desarrolladora inmobiliaria.

Packaging design for Nian Iluminación. Diseño de packaging para Nian Iluminación.

Badge ID. Design of a visual identity for the audiovisual production company Paradise Films & Content. Diseño identidad visual para productora audiovisual Paradise Films & Content.

Social media design for animation studio. Pixelart. Diseño para redes sociales para estudio de animación.

Kim & Kimmy Baby Diaper and Package Design, United Arab Emirates. تصميم الحفاضات والتغليف لأطفال كيم وكيمي في الإمارات العربية المتحدة.

Packaging design for Enso tattoo skin care. Diseño de packaging Enso tattoo, cuidado de la piel.

Brochure design, with renderings and floor plans, for Kokoon Tulum Mexico, a real estate developer. Diseño de brochure, con renders y plantas para Kokoon Tulum Mexico, desarrollador inmobiliario.

Business card design for entrepreneurs. Diseño de tarjetas personales para emprendedores.

Signage design for Expo. Diseño de señaletica para Expo.

Merchandise design for Reino Buenos Aires, animation studio. Diseño de merchandisign para Reino Buenos Aires, estudio de animación.

In a constantly changing world, innovation is essential. We believe that a well-thought-out brand can be a key tool to drive transformation and boost the growth of businesses and organizations

What we do

Brand Strategy

Strategic positioning with focus and vision. We help brands clearly define their role in a changing landscape, shaping their proposition at the intersection of business goals, cultural insights, and real audience needs. We design solid and flexible platforms that enable confident growth and build long-term brand relevance.

Identity Systems

Design with meaning, character, and functionality. Ideas take shape when they find an authentic visual expression. We create unique identities grounded in purpose, creativity, experimentation, and usability—so our clients can confidently and quickly scale their brands.

Digital

We turn ideas into living experiences. At every stage—from visual identity to digital interaction—we aim to express a brand’s personality with clarity and consistency. Our approach is centered on building digital solutions that are cohesive, scalable, and true to the brand’s mission.