Estudio Poncho | Creamos y potenciamos marcas

(GMT-3) ARG

Poncho is an independent worldwide design studio driven by imagination, craft and culture.

We are an multidisciplinary design studio founded in 2016.Our work spans strategy and brand positioning, visual identities, packaging, digital experiences, campaigns, and motion graphics.

We position our clients for the future, helping them grow and capture the attention of their audiences.
We approach every project with passion, curiosity and commitment.

We create solid brands designed to perform in the real world.

In a constantly changing world, innovation is essential. We believe that a well-thought-out brand can be a key tool to drive transformation and boost the growth of businesses and organizations

What we do

Brand Strategy

Strategic positioning with focus and vision. We help brands clearly define their role in a changing landscape, shaping their proposition at the intersection of business goals, cultural insights, and real audience needs. We design solid and flexible platforms that enable confident growth and build long-term brand relevance.

Identity Systems

Design with meaning, character, and functionality. Ideas take shape when they find an authentic visual expression. We create unique identities grounded in purpose, creativity, experimentation, and usability—so our clients can confidently and quickly scale their brands.

Digital

We turn ideas into living experiences. At every stage—from visual identity to digital interaction—we aim to express a brand’s personality with clarity and consistency. Our approach is centered on building digital solutions that are cohesive, scalable, and true to the brand’s mission.