Cocoliche • Poncho

(GMT-3) ARG

Cocoliche

Branding for secondhand fashion chain

Consumer Brands

Brand Identity

Packaging

Illustration

"Cocoliche" is a chain of stores that reintroduces large volumes of unused garments into the market.

Focusing on the community and the impact on the environment, they turn the sale of used clothing into a positive and quality experience.

Under the motto "Clothing with Another Chance", they reach all types of audiences, including people who do not usually consume used clothing. They provide carefully selected clothing, helping to reduce the carbon footprint of the textile industry every day.

The new identity of Cocoliche promotes the idea of circular fashion, emphasizing its motto "Clothing with Another Chance", which functions as a sub-brand. It is based on a new typographic use, where pieces with a strong typographic imprint are created.

At the same time, we standardized all brand applications across different print and digital pieces. Also worked with architects who designed the stores, designing spatial graphics and interventions on facades.

Cocoliche es una cadena de tiendas que reinserta al mercado grandes volúmenes de prendas que se encontraban en desuso.

Haciendo foco en la comunidad y en el impacto en el medio ambiente, generando de la venta de ropa usada una experiencia positiva y de calidad. La nueva identidad de Cocoliche lleva adelante la idea de moda circular, haciendo énfasis en su lema “Ropa Con Otra Oportunidad”, el cual funciona como submarca. Se basa en un nuevo uso tipográfico, donde generamos piezas con una fuerte impronta tipográfica. .

A su vez estandarizamos todas las aplicaciones de marca a lo largo de diferentes piezas tanto print como digitales. Por otro lado trabajamos junto a las arquitectas que realizaron los locales, diseñando las gráficas espaciales e intervenciones en fachadas.

somoscocoliche.com

Client: Cocoliche

Sector: Fashion, Retail
Country: Argentina
Discipline: Brand Identity, Packaging, Illustration
Art Direction: Nicolás González Irigoin
Design: Nicolás González Irigoin & Carolina Angarola
Retail Design: Rosana Vallota
Photography: Juan Aguilar, Juan Bermejo, Valentina Marozzi, Coqui Broto