Eleven Creative is an audiovisual production company that develops advertising and animations for the Argentine and international market.
We were called upon to reformulate their graphic identity and visual communication system to achieve a new positioning in the market.
The strategy for development was based on creating a typographic brand, with signs specifically designed for the system with the objective of renewing their image and providing a particular imprint. A brand designed to be used in a competitive field where the audience has certain design knowledge and appreciation, positioning the production company in front of new and potential clients.
Project distinguished with the Argentine Good Design Hallmark, in the category of Strategic Communication and Identity Design.
The Argentine Good Design Hallmark is an official distinction awarded by the Ministry of Industry and Productive Development of the National Ministry of Economy to products of the national industry that stand out for their innovation, commitment to local production, market positioning, and quality of design.
art direction: Carolina Angarola Pesce
lead design: Poncho studio
web development: Nicolás González Irigoin
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