Based in Argentina, Nian is a company dedicated to mould production and design and production of luminaires. After of more than two decades it was necessary to refresh the brand in order to consolidate their presence along the country and the region.
The new brand aims to generate a new identification, building a dialog between the trajectory and the future. For that reasons we design a system from a custom type brand of circular shapes, simple, high impact and thought to be used along diverse material supports. We generate an attractive and flexible ID from the logo, illustrations of their flagship products, as well as a new color palette.
Project distinguished with the Argentine Good Design Hallmark, in the category of Strategic Communication and Identity Design.
The Argentine Good Design Hallmark is an official distinction awarded by the Ministry of Industry and Productive Development of the National Ministry of Economy to products of the national industry that stand out for their innovation, commitment to local production, market positioning, and quality of design.
art direction: Carolina Angarola Pesce
design: Nicolás González Irigoin & Carolina Angarola Pesce
web development: Nicolás González Irigoin
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