Trama is the pilot program for a new YouTube channel produced in Lima, Peru. It features content that presents new ideas to viewers about DIY, cooking, gardening, and different activities to do at home.
In the studio, we created the visual identity and animated graphic system for the channel. Taking the concept of the name "Trama”, which means “pattern” in spanish we developed a system of patterns that can be combined with each other, along with a vintage-inspired color palette and variable typography use.
The graphics were designed for both static design and the infinite possibilities of motion graphics.
art direction: Nicolás González Irigoin
design: Nicolás González Irigoin & Carolina Angarola Pesce
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