Cocoliche
BRANDING & IDENTITY
"Cocoliche" is a chain of stores that reintroduces large volumes of unused garments into the market.
Focusing on the community and the impact on the environment, they turn the sale of used clothing into a positive and quality experience.
Under the motto "Clothing with Another Chance", they reach all types of audiences, including people who do not usually consume used clothing. They provide carefully selected clothing, helping to reduce the carbon footprint of the textile industry every day.
The new identity of Cocoliche promotes the idea of circular fashion, emphasizing its motto "Clothing with Another Chance", which functions as a sub-brand. It is based on a new typographic use, where pieces with a strong typographic imprint are created.
At the same time, we standardized all brand applications across different print and digital pieces. Also worked with architects who designed the stores, designing spatial graphics and interventions on facades.
art direction: Nicolás González Irigoin
design: Nicolás González Irigoin & Carolina Angarola Pesce
retail design: Arq. Rosana Valotta
photography: Juan Aguilar, Juan Bermejo, Valentina Marozzi, Coqui Broto
