Kim & Kimmy is a new brand of baby care products, based in the United Arab Emirates. The purpose of the brand is to provide premium quality products for the care of the little ones, focusing on the sustainability of its products and care for the environment.
The challenge of this project was to generate a brand that has a global language but also easily adapts to the middle east culture.
We developed the naming taking into account its translation and uses in Arabic. We generate a typographic brand that allows to use it in both alphabets, as well as working on its packaging and different identity pieces, with the aim of making them visually attractive, fun and easily identifiable.
art direction: Nicolás González Irigoin
design: Nicolás González Irigoin & Carolina Angarola Pesce
brand manager: Tara Cameron
photography: Alex Attikov & Verónica Lorizio
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