Vexley is a sneaker and apparel brand based in Mar del Plata, Argentina, related to action sports. They develop and sell functional and aesthetically simple products.
With the idea of relaunching their brand, strengthening their presence, and expanding into the international market, they called upon us to redesign their brand identity and its applications, generating a new attractive image.
For the 2021 season, we designed the new catalog, product labels, social media communications, and redesigned the online store. We also came up with the naming for the new product line in their new collection.
art direction: Nicolás González Irigoin
photography: Emiliano Arano