Kokoon Tulum
BRANDING & WEB
Kokoon is a luxury real estate development that merges modern organic architecture with the natural beauty of Tulum, Mexico. The real estate project encompasses several boutique residences, each designed to reflect the unique charm of the region.
Developments such as Kokoon Bohemio, Kokoon Pueblo, and Kokoon Villas draw inspiration from local materials, textures, and the lush tropical environment, creating a seamless integration with nature.
Our branding strategy for Kokoon focused on emphasizing and reflecting the harmonious lifestyle these residences offer. We aimed to convey a sense of timeless elegance and tranquility, aligning with Tulum's reputation for natural beauty and environmentally conscious living.
The visual identity combines earthy tones and organic shapes to evoke the environment, along with images of local materials and textures such as stone and wood to reinforce the connection with the surroundings.
art direction: Poncho Studio
design: Nicolás González Irigoin & Carolina Angarola Pesce
photography: Axel Vargas
