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Watopia
Brand identity for cycling apparel
Watopia is a brand of specialized sports clothing for cycling, designed by and for cyclists inspired by their lifestyle. Clothing for cycling enthusiasts in any of its variants.
We developed their brand, prints for the t-shirts in their launch collection, as well as their online store and digital pieces. As a graphic element, we played with a nod to cyclists, using the chain link as a constructive element as a module, which joins the rest to form the initial letter of the brand.
Watopia es una marca de de ropa deportiva especializada en ciclismo diseñada, por y para ciclistas inspirados en su estilo de vida. Ropa para amantes del ciclismo en cualquiera de sus variantes.
Desarrollamos su marca, estampas para las remeras de su colección lanzamiento, así como en su tienda online y piezas digitales. Como eje gráfico jugamos con un guiño a los ciclistas, tomando como elemento constructivo el eslabón de la cadena como módulo, que se une al resto para formar la letra inicial del marca.
Client: Watopia
Sector: Consumer Brands
Country: Argentina
Discipline: Brand Identity, Illustration
Art Direction: Nicolás González Irigoin
Lead Design: Poncho Studio
Country: Argentina
Discipline: Brand Identity, Illustration
Art Direction: Nicolás González Irigoin
Lead Design: Poncho Studio
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