Nian • Poncho

(GMT-3) ARG

Nian

Brand identity for lighting company

Consumer Brands

Brand Identity

Packaging

Illustration

Based in Argentina, Nian is a company dedicated to mould production and design and production of luminaires. After of more than two decades it was necessary to refresh the brand in order to consolidate their presence along the country and the region.

The new brand aims to generate a new identification, building a dialog between the trajectory and the future. For that reasons we design a system from a custom type brand of circular shapes, simple, high impact and thought to be used along diverse material supports. We generate an attractive and flexible ID from the logo, illustrations of their flagship products, as well as a new color palette.

Con base en Argentina, Nian es una empresa dedicada a la matricería y al diseño y producción de luminarias. Luego de más de dos décadas en el mercado se hizo necesario refrescar su identidad para consolidar su presencia en el país y la región.

La nueva marca tiene como objetivo generar una nueva identificación, construyendo un diálogo entre trayectoria y futuro. Para eso creamos un sistema a partir de una marca custom type de formas circulares, simple, de alto impacto y pensada para ser utilizada en diversos soportes materiales. Generamos una identidad atractiva y flexible a partir del logo, ilustraciones de sus productos insignia, así como una nueva paleta cromática.

nian.com.ar

Client: Nian

Sector: Consumer Brands
Country: Argentina
Discipline: Brand Identity, Packaging, Illustration
Creative Direction: Poncho
Design: Carolina Angarola & Nicolás González Irigoin
Web Design: Nicolás González Irigoin

Project distinguished with the Argentine Good Design Hallmark, in the category of Strategic Communication and Identity Design.

The Argentine Good Design Hallmark is an official distinction awarded by the Ministry of Industry and Productive Development of the National Ministry of Economy to products of the national industry that stand out for their innovation, commitment to local production, market positioning, and quality of design.

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