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MuaA!
Campaign design for teen fashion brand
MuaA! is one of Argentina's best-selling clothing brands for teenagers, designing everything from basics and classics to pieces that reflect the latest trends. The main source of inspiration for each campaign is the prominence of their clothes in a fun and relaxed context.
We designed the communication system for the SS16 campaign for both their main product line and their footwear and sportswear lines. We also developed advertisements for print media, banners, and the design of the collection's lookbook.
MuaA! es una de las marcas más vendidas de ropa para adolescentes de la Argentina, diseñando desde básicos y clásicos, hasta prendas que reflejan las últimas tendencias. La principal fuente de inspiración de cada campaña es el protagonismo de sus prendas en un contexto divertido y descontracturado
Diseñamos el sistema de comunicación para la campaña SS 16 tanto para su línea principal de productos, como para sus líneas de calzado y ropa deportiva. También desarrollamos los avisos para medios gráficos, banners y el diseño del lookbook de la colección.
Client: MuaA!
Sector: Consumer Brands
Country: Argentina
Discipline: Brand Identity, Packaging, Illustration
Creative Direction: The Company
Lead Design: Poncho Studio
Photography: Juampi Bonino
Country: Argentina
Discipline: Brand Identity, Packaging, Illustration
Creative Direction: The Company
Lead Design: Poncho Studio
Photography: Juampi Bonino
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