MuaA! is one of Argentina's best-selling clothing brands for teenagers, designing everything from basics and classics to pieces that reflect the latest trends. The main source of inspiration for each campaign is the prominence of their clothes in a fun and relaxed context.
We designed the communication system for the SS16 campaign for both their main product line and their footwear and sportswear lines. We also developed advertisements for print media, banners, and the design of the collection's lookbook.
creative direction: The Company
lead design: Poncho studio
photography: Juampi Bonino