Cocoliche is a chain of stores that reintroduces into the market large volumes of garments that were no longer in use. Focusing on the community and the impact on the environment, they generate a positive and quality experience from the sale of used clothing.
Under the motto "Clothes with another opportunity", they reach all types of audiences, even people who do not usually consume used clothing. They provide carefully selected clothing, helping every day to reduce the carbon footprint of the textile industry.
They contacted us to improve and create a visual identity for their brand, focusing on their social media and website. We created a typographic design applied to their communications, graphics for their stores, and online shop.
art direction: Nicolás González Irigoin
lead design: Poncho studio
photography: Valentina Marozzi