Ensō
BRANDING, IDENTITY, PACKAGING
Ensō is a brand specialized in tattooed skin care, focusing on skin regeneration and protection after the tattooing process. Its product line, consisting of creams and soaps, is formulated with a carefully selected blend of vitamins and natural extracts, providing hydration, relief, and restoration to keep tattoos in optimal condition.
For the development of its visual identity, we drew inspiration from the wabi-sabi philosophy, which finds beauty in imperfection and simplicity. We designed a minimalist and organic visual system, featuring subtle forms and a stripped-down aesthetic that conveys authenticity and naturalness. The color palette, typography, and graphic elements were carefully chosen to evoke a sense of harmony and care, reflecting the brand’s values and its deep connection with nature.
art direction: Carolina Angarola
design: Carolina Angarola & Nicolás González Irigoin
