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Trama

Visual identity for YouTube lifestyle channel

About_V2 About_Active_V2
Trama is the pilot program for a new YouTube channel produced in Lima, Peru. It features content that presents new ideas to viewers about DIY, cooking, gardening, and different activities to do at home.

In the studio, we created the visual identity and animated graphic system for the channel. Taking the concept of the name "Trama”, which means “pattern” in spanish we developed a system of patterns that can be combined with each other, along with a vintage-inspired color palette and variable typography use. The graphics were designed for both static design and the infinite possibilities of motion graphics.


Trama es el programa piloto para un nuevo canal de Youtube producido en Lima, Perú. Con contenidos que presentan nuevas ideas a los espectadores sobre DIY, Cocina, Jardinería y diferentes actividades para realizar en el hogar.  

Para el desarrollo de su identidad visual, nos inspiramos en la filosofía wabi-sabi, que encuentra belleza en la imperfección y la simplicidad. Diseñamos un sistema visual minimalista y orgánico, con formas sutiles y una estética despojada que transmite autenticidad y naturalidad. La paleta de colores, la tipografía y los elementos gráficos fueron seleccionados para evocar una sensación de armonía y cuidado, reflejando los valores de la marca y su conexión con la naturaleza.

Client: Trama
Sector: Audiovisual
Country: Perú
Discipline: Brand Identity, Motion Graphics, Illustration
Art Direction: Nicolás González Irigoin
Design: Nicolás González Irigoin & Carolina Angarola
Motion Graphics: Nicolás González Irigoin
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