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Trama
Visual identity for YouTube Lifestyle channel
Trama is the pilot program for a new YouTube channel produced in Lima, Peru. It features content that presents new ideas to viewers about DIY, cooking, gardening, and different activities to do at home.
In the studio, we created the visual identity and animated graphic system for the channel. Taking the concept of the name "Trama”, which means “pattern” in spanish we developed a system of patterns that can be combined with each other, along with a vintage-inspired color palette and variable typography use. The graphics were designed for both static design and the infinite possibilities of motion graphics.
Trama es el programa piloto de un nuevo canal de YouTube producido en Lima, Perú. Presenta contenido que ofrece a los espectadores nuevas ideas sobre bricolaje, cocina, jardinería y diferentes actividades para realizar en casa.
En el estudio creamos la identidad visual y el sistema gráfico animado para el canal. Tomando el concepto del nombre “Trama”, desarrollamos un sistema de tramas que pueden combinarse entre sí, acompañado de una paleta de colores de inspiración vintage y un uso variable de la tipografía. Los gráficos fueron diseñados tanto para piezas estáticas como para las infinitas posibilidades del motion graphics.
Client: Trama
Sector: Entertainment
Country: Perú
Discipline: Brand Identity, Digital Design, Motion
Art Direction: Nicolás González Irigoin
Design: Nicolás González Irigoin & Carolina Angarola
Motion Graphics: Nicolás González Irigoin
Country: Perú
Discipline: Brand Identity, Digital Design, Motion
Art Direction: Nicolás González Irigoin
Design: Nicolás González Irigoin & Carolina Angarola
Motion Graphics: Nicolás González Irigoin









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