Watopia is a brand of specialized sports clothing for cycling, designed by and for cyclists inspired by their lifestyle. Clothing for cycling enthusiasts in any of its variants.
We developed their brand, prints for the t-shirts in their launch collection, as well as their online store and digital pieces.
As a graphic element, we played with a nod to cyclists, using the chain link as a constructive element as a module, which joins the rest to form the initial letter of the brand.
art direction: Nicolás González Irigoin
lead design: Poncho studio