Moooré is a brand dedicated to the production of carpets and decorative objects for the home. With a purely geometric imprint and colors inspired by the Bauhaus.
We created their identity taking into account the influence of their designs, for which we developed a typographic brand and usage applications with geometric signs, derived from the patterns used in their flagship products.
As a tribute, we not only used the three primary colors that Bauhaus established as a chromatic code, but also basic geometric figures, generating a graphic code that develops throughout the brand and its products.
art direction: Carolina Angarola Pesce
lead design: Poncho studio